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Aggregating Energy Since 2006

Shrieking for Energy

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The "Coalition for Affordable and Reliable Energy" (CARE), a coal lobby marketing firm, has decided that laptop discoveries about coal will incite women to shriek out loud about "American Energy".

No spontaneous support shrieks have been reported on the Washington DC metro, where the advertisement is running.

There is a lot of support for "American Energy," including "American Energy Independence," "American Energy Security," and my favorite, "Americans for American Energy" (as opposed to Russians?!). The biggest "American Energy" front runners are wind energy, biofuels, and coal. No word yet on whether the European wind energy industry is thinking of changing their name in light of this development.

Minnesota energy historians may remember a similar "energy-excitement" marketing genre from the Padilla Speer Beardsley marketing firm (lesser known as Vanilla Pears and Birdseed), which was hired by the MN Department of Agriculture for their 2004 MN State Fair booth, which featured renewable energy.

Nothing says stereotype like white people in birkenstocks (and that lady second from the right is really whooping more than shrieking).  And no marketing campaign is cheaper than when you gather everyone in the office for the main photo op.  No word on whether the Dept of Ag feels shorted that they weren't invited to be in the picture.

Contrast that with the opposite trend for this Latin American wind energy campaign.

Now we're talking enthusiasm.  There's a wind turbine.  There's a guy.  Wind energy.

Details of the emerging energy marketing genre wars are unknown at this time, but will no doubt be vetted in future advertisements at other random locations where people are fairly oblivious to the point.